Escalating pressure from investors is pushing airlines to address environmental concerns, according to the International Air Transport Association (Iata), which acknowledged that the trend toward “flight-shaming” could weigh on the industry’s future growth.
Speaking at a conference in London where airlines vied to demonstrate plans to decarbonise, Iata said the climate was now “top of the agenda” for investors.
Brian Pearce said: “Climate change is not just an issue for protesters or scientists. You can see the spike this year. This is on the top of the agenda for mainstream investors now. We’re getting pressure from all quarters.”
The cleaner we fly - the more we can fly.